In my Media Relations class this semester, each group of student had to find a client and help them with gaining media attention. My group reached out to The Mad Lab Foundation, a registered non-profit foundation founded in 2015 with a message of “Help Local, Aid Global.” Their mission is to seek out local charity initiatives that have been under the radar due to lack of awareness and funding.
My group decided to help out one Sunday morning to make and hand out sandwiches to the downtown east side.
We then proceeded to help promote their organization and reach out to the media to see if they were interested in doing a feature on The Mad Lab.
Link to the article posted in Vancity Buzz by Nicolle Hodges:
For more information about The MAD Lab please visit: