First steps to branding.

Your brand is the most critical thing in your business. It’s not just about slapping on a name and a logo. Branding your business correctly will help you attract new customers, retain your customers and increase your profits. Your brand speaks volumes to what your values are and your vibe.

A long time ago when I didn’t even consider myself a brand… I came up with a name that at the time seemed cool as my social media name. That is how ‘Ndrealynn‘ was born. I knew how to pronounce it, no one had that username for anything on social media… it was perfect. Except it didn’t mean anything, it didn’t leave an impression on others, and some people couldn’t even pronounce it properly. A question I kept asking myself for the past year was, “It’s been so many years now, is it too late to create a new name?”, and the answer is NO! It’s never too late, especially if your values and direction for your brand have changed.

I have officially decided to rebrand my blog and personal brand as Vancouver PR Girl. I think it comes as no surprise since it’s a name that I’ve loved since I started PR and it’s a name I resonate with. But enough about me let’s get to the good stuff!

What is a  brand?

I like to tell my clients that a brand is any touch-points or visuals their company has, that the customer will/could interact with.

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Organize your life.

No matter if you’re a part-time freelancer or a full-time one you need tools and apps that are going to help you stay organized. I’m the type of person that can remember a million things off the top of my head but these apps definitely help. I have shared my top favourite time tracking, task management, invoicing, accounting, and contract apps below and why I love them! Oh yeah I forgot to mention they’re all FREE!

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Networking can be fun!

Networking has always been hard for me (surprisingly). But, it’s how I build connections and found clients. It’s a tool that will always come in handy!

These questions always pop into my mind:
“oh… should I introduce myself now?”
“Shit… I only brought 4 business cards and one went into the lucky draw!”
“Ugh.. how do I leave this convo without making it awkward.”

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Focused + Fabulous

As “5 Facts about me” have been circling Instagram like crazy and making me feel like I’m on a deeper level with everyone I follow (when I am clearly not) I thought about revamping this question.

So here are my answers to the questions I get the most about. My job. Cuz clearly no one cares about my life facts but more so my job facts haha.

TOP 5 QUESTIONS I GET ASKED ABOUT MY JOB

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Becoming a Digital Nomad?

What is a Digital Nomad?
Living the Digital Nomad Lifestyle means relying on the internet to financially sustain a modern nomadic life. This relatively new trend allows you to become location independent and constantly move between cities as countries while working remotely.

This type of lifestyle has definitely crossed my mind more than once and was one of the very reasons why I decided to leave my 9-5 office job. The thought of travel excites me and so does my job, so why not combine the two?

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Leaving the nine-to-five.

I just finished running a quick work errand before I headed back to the office and I see a girl walking on the street with her Lululemon yoga mat in one hand and a cold-pressed juice in the other.

My exact thoughts, “It’s 11 in the fucking morning… does she not have a job? I bet she’s heading home right now to make herself a post-workout avocado on toast.”

I need her job.

The scene I just described to you happened to me about half a year ago. No joke, and was one of the moments that made me realize that I needed to leave my 9-5. Let me just start off by saying that I didn’t hate my job. I loved my job but I needed a change in environment and more growth because it started to feel like the same shit, different pile.

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Event Prep

A lot of times people ask me how the heck I have time to manage 7 social media accounts, work a full-time job and attend events. Tbh, sometimes idk how I function with close to no downtime. But, nonetheless, I make each event I attend worth my while.

Attending events is crucial to my career (for anyone in PR tbh #realtalk) for not only networking but learning purposes. Often times after an event I feel rejuvenated and refreshed; usually from a shift in mindset, learning something new, or a good kick in the butt kind of reminder of some sort.

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