First steps to branding.

Your brand is the most critical thing in your business. It’s not just about slapping on a name and a logo. Branding your business correctly will help you attract new customers, retain your customers and increase your profits. Your brand speaks volumes to what your values are and your vibe.

A long time ago when I didn’t even consider myself a brand… I came up with a name that at the time seemed cool as my social media name. That is how ‘Ndrealynn‘ was born. I knew how to pronounce it, no one had that username for anything on social media… it was perfect. Except it didn’t mean anything, it didn’t leave an impression on others, and some people couldn’t even pronounce it properly. A question I kept asking myself for the past year was, “It’s been so many years now, is it too late to create a new name?”, and the answer is NO! It’s never too late, especially if your values and direction for your brand have changed.

I have officially decided to rebrand my blog and personal brand as Vancouver PR Girl. I think it comes as no surprise since it’s a name that I’ve loved since I started PR and it’s a name I resonate with. But enough about me let’s get to the good stuff!

What is a  brand?

I like to tell my clients that a brand is any touch-points or visuals their company has, that the customer will/could interact with.

Glo Media Branding

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Soy Candles FTW

Peach Bellini.
Black tie.
Japanese Cherry Blossom.
Sweet pea.
Vanilla Bean Noel.

What does all that shit have in common? No, not that they’re all from Bath and Body Works! They are all made with paraffin wax.

Gurl before I understood how bad cheap paraffin wax candles are for you… I was always stocking up at Bath & Body Works for their seasonal scents. If you know me now I am a huge soy candle lover after I discovered how much better they are and not to mention how much longer they burn!

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Focused + Fabulous

As “5 Facts about me” have been circling Instagram like crazy and making me feel like I’m on a deeper level with everyone I follow (when I am clearly not) I thought about revamping this question.

So here are my answers to the questions I get the most about. My job. Cuz clearly no one cares about my life facts but more so my job facts haha.

TOP 5 QUESTIONS I GET ASKED ABOUT MY JOB

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