First steps to branding.

Your brand is the most critical thing in your business. It’s not just about slapping on a name and a logo. Branding your business correctly will help you attract new customers, retain your customers and increase your profits. Your brand speaks volumes to what your values are and your vibe.

A long time ago when I didn’t even consider myself a brand… I came up with a name that at the time seemed cool as my social media name. That is how ‘Ndrealynn‘ was born. I knew how to pronounce it, no one had that username for anything on social media… it was perfect. Except it didn’t mean anything, it didn’t leave an impression on others, and some people couldn’t even pronounce it properly. A question I kept asking myself for the past year was, “It’s been so many years now, is it too late to create a new name?”, and the answer is NO! It’s never too late, especially if your values and direction for your brand have changed.

I have officially decided to rebrand my blog and personal brand as Vancouver PR Girl. I think it comes as no surprise since it’s a name that I’ve loved since I started PR and it’s a name I resonate with. But enough about me let’s get to the good stuff!

What is a  brand?

I like to tell my clients that a brand is any touch-points or visuals their company has, that the customer will/could interact with.

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Stuck in Kaohsiung?

2/3 Travel blog is upppp! I hope you all enjoyed my last blog post about my trip to Korea. If you’re interested in visiting Taiwan… specifically Kaohsiung then read on.

Kaohsiung – You might be asking me why the heck I went to Kaohsiung and not Taipei. I ask myself that too but the only reason was because our YVR Deal wouldn’t let us break the trip. However, it wasn’t all that bad to be honest because we got to visit Kenting!

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서울 Korean BBQ Heaven

Here is the first of three travel blogs I will be posting. I just thought it would be too much information to pack into one single blog, because in reality all three destinations that I visited are so different and they each deserve their own! To begin Ben booked this trip for us back in Summer 2017 and was my birthday gift from him. Here we go…

Korea – Everything you thought Korea would be… is exactly what you thought it was going to be haha. Aka .. Soju, Korean BBQ, Rice Cakes, Fried Chicken, and a shit ton of face masks.

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Organize your life.

No matter if you’re a part-time freelancer or a full-time one you need tools and apps that are going to help you stay organized. I’m the type of person that can remember a million things off the top of my head but these apps definitely help. I have shared my top favourite time tracking, task management, invoicing, accounting, and contract apps below and why I love them! Oh yeah, I forgot to mention they’re all FREE!

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Networking can be fun!

Networking has always been hard for me (surprisingly). But, it’s how I build connections and found clients. It’s a tool that will always come in handy!

These questions always pop into my mind:
“oh… should I introduce myself now?”
“Shit… I only brought 4 business cards and one went into the lucky draw!”
“Ugh.. how do I leave this convo without making it awkward.”

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