Your brand is the most critical thing in your business. It’s not just about slapping on a name and a logo. Branding your business correctly will help you attract new customers, retain your customers and increase your profits. Your brand speaks volumes to what your values are and your vibe.
A long time ago when I didn’t even consider myself a brand… I came up with a name that at the time seemed cool as my social media name. That is how ‘Ndrealynn‘ was born. I knew how to pronounce it, no one had that username for anything on social media… it was perfect. Except it didn’t mean anything, it didn’t leave an impression on others, and some people couldn’t even pronounce it properly. A question I kept asking myself for the past year was, “It’s been so many years now, is it too late to create a new name?”, and the answer is NO! It’s never too late, especially if your values and direction for your brand have changed.
I have officially decided to rebrand my blog and personal brand as Vancouver PR Girl. I think it comes as no surprise since it’s a name that I’ve loved since I started PR and it’s a name I resonate with. But enough about me let’s get to the good stuff!
What is a brand?
I like to tell my clients that a brand is any touch-points or visuals their company has, that the customer will/could interact with.